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Strategy

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Strategy
With over a decade of experience in developing simple to complex projects, Mary-Margaret can help you through all phases of project analysis using tried and tested methodology. Mary-Margaret understands the elements that go into a successful strategy: customer culture, client expectations, business context, brand reinforcement and using the right available technology. She is highly organized and detailed orientated.
  • Research
  • Needs Analysis
  • SWOT Analysis
  • Usability Evaluation
  • Persona and Actor Scenarios
  • Use Case Scenarios
  • JAD Sessions
  • Human-Computer Interaction
  • User Experience
  • Contextual Inquiry
  • Heuristic Evaluation
  • Design Conceptualization
  • Organization Management
  • M.S. Project, Visio

  • Leadership
    Mary-Margaret can provide project management services and take a job from concept through completion. She has provided Art Direction and Creative Leadership on literally hundreds of assignments. She has a healthy rolodex with seasoned professionals and resources available to build your success story.
  • UI Designers
  • Information Architects
  • Graphic Designers
  • Developers
  • Editorial Strategists
  • Instructional Designers
  • Scriptwriters
  • Technical Writers
  • Video Graphic Artists
  • Graphic Illustrators
  • Producer/Directors
  • Computer Programmers
  • Specialty Area Consultants
  • Project Managers

  • Design
    Mary-Margaret will put her design degree to good use for you. She is proficient in all aspects of graphics, branding and print production. Great design is based in more then just pretty pictures, it is born in psychology and research and a thorough understanding of client values, the intended message and the audience. Communications need to be clear in meaning and visually appealing.
  • Graphic Design
  • Editorial Layout
  • Logos and lettermarks
  • Corporate Identity Systems
  • Brochures and Pamphlets
  • Original Illustration
  • Technical Illustration
  • Promotional Items
  • Icon Systems-Iconography
  • Clip Art
  • Post Cards and Mailers
  • Corel, Designer, Illustrator, Photoshop

  • Documentation
    Ongoing education enables organizations to enjoy continued success, achieve goals, improve performance, gain new skills and increase resource effectiveness. Mary-Margaret has experience developing training and documentation delivery systems in a wide variety of delivery methods and media. She can provide creative, marketing copywriting, and technical writing to assist your documentation needs. She is well versed in accelerated learning techniques for instructional design, and Knowledge Management once documentation is done.
  • Microsoft Word Expert
  • Power Point Presentations
  • eLearning
  • Technical Writer
  • Distance Learning
  • Facilitated Sessions
  • System Rollout
  • Workshops and Seminars
  • Computer-Based Training
  • Job Aids
  • Accelerated Learning
  • Self-Directed Learning
  • Product/Service Introduction
  • Organizational Change
  • Skills Development
  • Performance Improvement
  • Distributed Learning Systems
  • User Guides and Reference Guides
  • Operator Manuals
  • Policies and Procedures
  • Online Documentation
  • Product Brochures
  • Executive Briefings
  • Multimeida
  • MS Word, Quark
  • Adobe FrameMaker, Pagemaker

  • Information
    Information design and information architecture builds on proper research, analysis and strategy and puts information into the right organization and context. Mary-Margaret approaches user experience projects by looking at the big picture; i.e. as interaction systems, not just a series of screens. She also understands the paramount importance information gathering, communicating and coordinating tasks between internal and external group members. She has an aptitude for Information Architecture leadership and Teamwork.
  • HTML and CSS programming
  • PHP, CGI Knowledge
  • Javascript Knowledge
  • Fast Prototyping
  • User-friendly Interfaces
  • Wireframe Prototypes
  • Affinity Diagrams
  • Visio Diagrams
  • Wireframe Schematics
  • Functionality Flows
  • Site Maps
  • Expert Reviews
  • Business Requirements
  • Usability Assessment
  • Storyboards
  • Flash Storyboards
  • Interactive Feature Design
  • WhiteLines
  • Mock-ups
  • Navigation Schemes
  • Interaction Models
  • QA and Usability Testing
  • Surveys
  • Database Design

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    Creative Direction | Knowledge Management | Web Producer | Communications Specialist | Marketing/Brand Strategist | Information Architect
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