Alere proposed a problem not uncommon with today’s portals. the company had so many mergers over the past several years, they had over 40,000 disorganized individual pages within their web inventory. They were a successful company that had purchased numerous companies over the past few years. This meant determining was content was to be migrated and what was to remain legacy.
A Concept Model helps to communicate the intentions of a website without being locked into a specific architectural model. It allows more blue sky thinking in terms of how pieces of content might fit together from a user’s perspective.
I conducted whiteboard sessions with subject matter experts to determine the types of content that were available and how they might be used. This first diagram is a high level site map which was a first stab at the highest level of groupings of website contents. The second diagram served to refine the high level architecture.
The wireframes had to show the flow of a user’s experience from a multi-language, multi-national entry. The site was divided up into brochure pages with basic company and investor information, and product catalog pages. To improve the user experience, the catalog pages were segmented into Conditions, Brands, Product and Service types.